Tuesday 23 November 2010

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News: Boy's Don't Cry by Malorie Blackman iPhone App!

Great news for Malorie Blakman fans an iPhone users from Random House!

Boys Don't Cry by Malorie BlackmanWe have some exciting news about a brand new App created especially for the release of Boys Don’t Cry – it is out now to download from the Apple store, the press release below explains all:

"Random House Children’s Books has commissioned leading digital production company Somethin’ Else to create My CriBaby, an iPhone and iPod Touch app to coincide with the publication of Malorie Blackman’s new book Boys Don’t Cry, a powerful novel about teenage fatherhood. This app marks a first for both companies; it is Random House Children’s Books’ first iPhone app and the first iPhone app Somethin’ Else has produced for a publisher.

In a recent survey of teenage boys aged 13-19 published by Random House Group and children’s charity Coram, 77% of respondents admitted they would not know what to do if a baby cried; nearly half said they would struggle to change a nappy, and a third said that they would find it difficult to feed a baby. Dressing and bathing the baby were other areas of concern for teenage boys.

My CriBaby puts these skills to the test, challenging the user to look after a baby, doing everything from feeding and burping to playing, rocking and whispering to it. The game gets progressively harder and at the end of three (virtual) years the player is given a score. Facebook integration means this can be shared with friends.

The app will be available in two versions. A lite version will give users a 24-hour experience of the game, whilst a full version will offer virtual parenthood for up to three “virtual” years (12 weeks). Both versions will include the book’s first chapter and a link to Malorie’s re- launched website.

The app is designed to reflect the main theme of Boys Don’t Cry: teenage parenthood. The novel is the latest book from Malorie Blackman, the acclaimed young adult author of the bestselling Noughts and Crosses sequence. It focuses on seventeen year old Dante, whose ex-girlfriend turns up at his house and leaves him with the baby daughter he didn’t know he had. The book follows Dante as he comes to terms with fatherhood and how drastically it will affect his life. The hard hitting novel gives a voice to a group largely ignored by society.

My CriBaby is available to download now from the Apple Store:


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