Thursday 24 December 2009

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Report of Book Event from Random House: The Fallen Are Among Us

I received a fantastic email yesterday from Lauren, a publicist at Random House, detailing the events of when Random House's Fallen Army took their Angel, Daniel, out to meet the people of London to promote Fallen by Lauren Kate.

fallen angel daniel"Yesterday (Tuesday 22nd Dec) the Fallen Army took to the streets of London with their very own Fallen Angel to spread the word that Angels are the new Vampires!

The army targeted shoppers outside Topshop, Oxford Circus then walked down Regent Street to Piccadilly Circus handing out copies of the books – in total the army gave out 150 copies! Each book contained a specially designed Fallen postcard directing people to the fiercebook site. The Fallen Angel braved the freezing temperatures and attracted quite a crowd!

The army then popped into the Heat offices on Shaftesbury Avenue and gave a copy to one of the girls from Heat plus one to the lovely receptionist who let the photographer take lots of snaps in the office. More magazine are also based there so the army personally delivered them a copy too. After leaving a few copies lying about on tables in reception the army left to a chorus of ‘There’s a naked man in reception!!’ from a group of ladies peering round the office doors.

Finally the army walked through the Christmas Market on Piccadilly to the small courtyard behind and took a few final photos of their brooding Fallen Angel."

Check out the slide show of photos below of the goings on throughout the day:

And a teaser video:

First of all, I have to say kudos to that angel! I didn't know about this event at the time, and I decided to stay at home that day as it was so cold, so for that guy to be walking around undressed as he was is just... wow. He's pretty wow himself, really! I wish I knew about it, I'm so jealous!

More news and photos about the event are being updated on Fiercebook and on Twitter (@GetReading_RHCB). And check out the Twitter "war" between Random House (@GetReading_RHCB) and Simon and Schuster (@simonkids_UK) over who has the better angel!


  1. Brrr! Who says being a model is glamorous?

  2. The angel looks like a walking mannequin! I got Fallen yesterday so definitely going to be reading it this weekend.

  3. It all looks amazing.. I so wish I could have gone!

  4. I know! Such a great event, and that guy is just awesome!