News: HarperCollins & ASOS.com Team Up for Hot Reads

Great news from HarperCollins for those readers who are also into fashion:

London, 26th April 2010—HarperCollins today announced a media partnership with ASOS.com, the online fashion store, to launch the Hot Reads campaign, highlighting six new summer titles perfect for ASOS’s young women’s market.

Hot Reads goes live today with this season’s must-have, Candace Bushnell’s ‘Sex and the City’ prequel The Carrie Diaries, as a launch title. The campaign will alsoinclude a carefully selected list of titles guaranteed to appeal to fashion-focussed teens and young women including: Candypop: Candy and the Broken Biscuits by Lauren Laverne; I Remember You by Harriet Evans; I heart Paris by Lindsey Kelk; Scandalous by Tilly Bagshawe and Fortune by Megan Cole.

ASOS.com, which has 7.5 million unique users a month (Google Analytics, ABC Jan-Jun 09), will support the six books via a microsite www.asos.com/hotreads which will highlight a must-have book every two weeks. Each book will have a themed page giving customers the opportunity to explore the books, meet the author and get related holiday fashion tips. ASOS fashionistas will also have the chance to win a trip to New York and be encouraged to ‘Create the Book Look’ to win extra prizes via ASOS Life, the community site. The campaign will be promoted across ASOS.com including editorial content within the newsletter and The ASOS Magazine and be supported by a social media campaign.

The campaign was planned by Sarah Benton, Children’s Senior Marketing Manager and Lucy Upton, Head of Fiction Marketing at HarperCollins, Evelyn Ojo at ASOS.com and Alice Cosgrove at Walker Media, as a joint venture between the teen and women’s commercial fiction lists at HarperCollins and also the first publishing media partnership for ASOS.com.

Info on the YA novels:

Candypop: Candy and the Broken Biscuits (Lauren Laverne)
Candypop: Candy and the Broken Biscuits is the story of Candy Caine, a funny (undiscovered) rock chick, going on a rollercoaster ride to the world's biggest music festival. Debut author Lauren Laverne is a well-known TV presenter, highly regarded and award-winning within the music industry.

I Remember You (Harriet Evans)
Rich, witty and moving, I Remember You is the new bestseller from Harriet Evans – perfect for anyone who dreams about a new life, and for anyone who still remembers their first love… Harriet Evans is the author of three previous novels, Going Home, A Hopeless Romantic and The Love of Her Life, all of which were bestsellers.

I heart Paris (Lindsey Kelk)
I heart Paris is the latest instalment in Lindsey Kelk's "I heart..." series and sees heroine Angela Clark in the city of love – but romance is taking a nose-dive…Lindsey Kelk’s previous titles, I heart New York and I heart Hollywood, shot straight into the paperback top twenty at one of the most competitive times of year.

Scandalous (Tilly Bagshawe)
Sasha and Theresa, both feeling betrayed by famous Professor Theo Dexter, become allies in their thirst for revenge in Tilly Bagshawe’s new book Scandalous. PDF created with pdf Factory trial version www.pdffactory.com Tilly Bagshawe is an internationally bestselling novelist, with her first book, Adored, having been a smash hit on both sides of the Atlantic in 2007.

Fortune (Megan Cole)
In Megan Cole’s Fortune mega-rich Brad is eager to find an heir for his fortune and invites his three illegitimate daughters to his sixtieth birthday party. Megan Cole has used the inside information gleaned from years as a celebrity journalist to create the world of Fortune. This is her first novel for teenagers.